The company was founded on March 1882

Nivea (German pronunciation: [niˈveːa](About this soundlisten),[1][2] stylized as NIVEA) is a Germanpersonal care brand that specializes in skin and body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz working with Beiersdorf's associate, Dr Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skin care cream. In 1900, Lifschütz developed the first stable water-in-oil emulsionEucerit. This was the origin of EucerinNivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white".[3]

NIVEA logo 2021.svg
Product typeSkin and body care
OwnerBeiersdorf AG
Introduced1911; 110 years ago
Related brands

During the 1930s, Beiersdorf produced various products such as tanning oilsshaving creamsshampoofacial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market.

Ruth Mugasha

1275 Blog posts