E-commerce is entering a wild new world, and 3D technology is driving it. Over the past ten years, the technology required to employ 3D modelling for product visualisation has progressed significantly. Today, you can offer compelling visual experiences on any device and in any browser. The market advanced as well. Brands increasingly recognise the value of moving digital, and CMOs all over the world are crazy about experience design.
Ecommerce firms are embracing the usage of 3D visualisation for anything from furniture and clothing to accessories and jewellery. The market for 3D visualisation software peaked in 2019 at $1.48 billion, but by 2027, it is expected to rise at a staggering 23.1% CAGR per year to reach approximately $8 billion.
The quick expansion of the sector is the result of the fusion of several technologies:
Digital trade - Ecommerce grew faster than conventional trade (partly because of the pandemic and partly because of consumer sentiments)
Enhanced connectivity It is simpler to deploy 3D models for product visualisation with the newest web and app development technologies like WebGL, HTML 5, and CSS.
Consumer conduct More customers now anticipate fun online shopping experiences and will pay more for goods from companies who understand this.
Everything you need to know about using 3D modelling for product visualisation is covered below. We'll also demonstrate 3D modeling's capabilities and how you can use them to boost e-commerce sales.
How Brands Can Benefit from 3D Modeling and Product Visualization
The experience of 3D visualisation is novel for many online buyers. It's especially true when you contrast it with the unremarkable product listings found on the majority of modern websites. The greatest method to bridge the physical and digital gaps between you and your online customers is with a 3D depiction of the goods.
Let's go through all you need to know about 3D product modelling and rendering for your brand.
3D modelling and rendering: what are they?
There are two steps in the process of producing visually appealing representations of your products. Making a 3D model of the product is the first step. The technology you use to show those models to your consumers online after that is 3D rendering.
Engineers gather information about the object and its measurements to generate the model, typically by 3D scanning the item. Once you've created a 3D model, you may use software to render the image and add textures, lighting, and other aspects like colours.
The model is combined with a rendering technology like WebGL in 3D visualisation to give your clients photorealistic, dynamic 3D visuals.
Brands Using 3D Visualization in Ecommerce Stores, as Examples
Since the technology became accessible, several firms have used it to boost conversions and highlight the merits of their product customisation. The future of ecommerce brands is personalisation and 3D product visualisation.
Here are some of the top instances to get you motivated.
Using the Fender Mod Shop, rock 3D personalization and visualisation
One of the most recognisable brands in the world is Fender. Since its founding in 1946, the guitar and bass manufacturer has become more than simply a name familiar to most musicians; it is now a part of the history of music throughout the world.
Choose any style of guitar or bass and alter the design as desired.
Change the pickups, knobs, colours, materials, and nearly anything else.
Turn the 3D model to any angle to observe changes as they happen in real time.
Any angle of the image can be zooned in or out with full 3D rendering.
Take pictures, then post your creations on social media.
Fender 3D Customized Guitars
Like the Fender brand, the use of product customization with complete 3D modelling and rendering in real-time is groundbreaking. Before making a purchase, musicians can create their perfect guitar and see a real-time photorealistic representation of it.
Franklin Gloves' 3D photorealistic designs improve performance.
Franklin Sports is another another excellent example of fully 3D product visualisation and personalised options. The dynamic 3D visualisation allows customers to select several colours for each component of the glove and view the changes in real-time. Brands can further personalise their products by adding a monogram on the wrist strap.
By using a customer-centric design strategy, Franklin Sports is able to:
Increasing website traffic and turning it into repeat consumers
Utilize 3d modeling services to give customers a personalised shopping experience.
By providing an immersive, co-designed purchasing experience, increase customer engagement.
Sales will increase the more distinctive the product design is to the buyer and the more effectively you can establish credibility through real-time photorealism. Franklin Sports leverages user-centric co-design to create distinctive gloves and develop a devoted consumer base for their brand.
The Advantages of Using 3D Product Visualization
Benefits accrue to companies that buckled down and started offering 3D product modelling and visualisation. In conjunction with personalization, brands observed:
a 10–30% increase in conversion rates
An increase of up to 50% in the average order value
With 45% of shoppers coming back for another purchase, there are more devoted customers.
Your ability to offer customers the shopping experiences they want will be a determining factor in your success over the next years. With competitors constantly coming up with new ideas, you can differentiate your brand with real-time customisation and 3D product presentation.
Three-dimensional product configurators combine all the features your clients demand into a single platform. Using photorealistic representations of your products, you can create captivating 3D experiences (including augmented reality) from any e-commerce business.