Supporting the industry throughout the pandemic
While Spa and Beauty Today has been growing, the pandemic made for a difficult 2020 for the spa industry. “A lot of the spas that we work with were really struggling, so we partnered with them to feature their businesses or highlight at-home treatments,” recalls Lizzy. “We tried to focus on ways we could help the spas but also bring a little bit of self-care to our audience during a really hard year.”
Today the Spa and Beauty Today team is excited to expand as the world re-opens. “We’re really focused on increasing traffic to our website and trying new ways to connect with our audience like events,” Lizzy says. “There’s a lot on the horizon for us and we can’t wait to take this small business to the next level.
