Your daily bread could be missing few grams, bakers put on notice
The Competition Authority of Kenya (CAK) has noted a trend by some manufacturers to omit the exact weight of bread they sell, a move that may be costing many consumers their fill.
In its investigations targeting bread manufacturers, the competition watchdog also found bakers to be enticing unsuspecting consumers with false advertising on ingredients in their products, if only to secure a spot in their toasters.
“The manufacturers failed to provide the weight of their bread products and ingredients, while others marketed their bread as fortified but did not specify the alleged nutrients/vitamins used. Some brands misled consumers that their products contained milk or butter whereas they did not,” said Wang’ombe Kariuki, CAK Director General. #JichoTVNews #JichoTVKenya
Brian Ireri
Delete Comment
Are you sure that you want to delete this comment ?