Which Metrics Should You Track to Measure the Success of Conversational AI in E-commerce
To measure the success of Conversational AI in e-commerce, tracking key performance metrics is essential. Important metrics include Customer Satisfaction (CSAT), which gauges user sentiment, and First Response Time, ensuring quick customer interactions. Conversion Rates and Sales Growth highlight the impact on revenue, while Average Handling Time (AHT) reflects operational efficiency. Response Accuracy ensures that the AI provides correct and useful answers. Additionally, Customer Retention Rates and Net Promoter Score (NPS) can indicate long-term satisfaction. Tracking these metrics helps assess the effectiveness of AI in improving customer service and driving e-commerce success.
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