Augmented Consumer - A Overview | Yellowfin
Augmented Consumer refers to a new breed of shoppers empowered by technology to enhance their purchasing experience. Utilizing tools like AR, AI, and data analytics, these consumers make informed decisions, personalize their interactions, and engage with brands in innovative ways. As they seek immersive experiences and instant access to information, businesses must adapt to meet their evolving expectations and preferences. For more information, visit Yellowfin blog.
