How to use Instagram to drive traffic to your website


Primarily a social sharing tool, Instagram has evolved into a platform where you can build a brand. Instagram allows you to engage with your audience. How do you begin? NO SWEAT!!! Check out 5 ways on how to do that.

Invest in Instagram Ads - These can potentially reach almost 850 million people worldwide. If one is able to reaach just a fraction your website will receive visits from all over. First of all switch to a professional account to access the ads features. Then you'll see the'Promote' button below each of your instagram posts. When you click the 'Promote' button you can turn that particular post into an ad.you'll be able to select where to send people- whether be it your profile, direct messages or in this case your website.
Link your website- Your Instagram bio is a prime real estate. It's the first thing your followers see when they check out your page. When you first set up Instagram account, don't miss ther opportunity to add your website URL to your Instagram bio. Add strategic CTAs on your bio to drive followers to your website. Social media microsite tools come in handy. Linktree allows you to build simple micro sites that link your followers to different pages on your website and wherever you can be found on the internet through one branded link.
Add links to your Instagram stories- 35% of Gen Z use social media to get their info and more than 500 million people use Instagram stories everyday. It is the key channel for you to showcase your brand personality and interact more with your followers in a more personal way. The swipe up feature on Instagram Stories is a game changer for brands. It enables you to send users directly to your website when they swipe up or click on the'see more' CTA at the bottom of the linked story. To make use of the swipe up feature, your account needs to have amassed ten thousand followers or be a verified account. If you don't meet the criteria, you can still harnesss the power of Stories by posting share worthy videos, run thought- provoking polls or share posts on your feed to generate more engagement. Having great story content will encourage users to take the next step and head over to your website.
Use your highlights- This is a new feature that businesses find valuable. Stationed right below your bio, Highlights can easily capture user's attention who chances upon your page.
Engage with your followers- Instagram has the highest engagement compared to other social media sites. More than 45million users send and receive direct messages on Instagram everyday. Instagram Direct messaging allows you to selectively send captioned photos to your followers without publishing them to their public feed. With direct messaging, you can start a conversation with your followers and introduce your brand in a personal and engaging way.
You're now armed with the knowledge to drive traffic to your website from Instagram. Before getting started, assess which strategy works best for your brand.