The most powerful aspect of social media marketing is the auditing and highlighting some areas that need improvement in your auditing report.
It's done on a monthly basis. If the business experienced low conversions and sales in the previous month, you must highlight what triggered that.
The purpose of social media to businesses is to build robust brand awareness, lead generation, traffic and sales.
Sometimes clients complain about the rates but it's your responsibility to tell them the reason behind that.
You deserve a better compensation and your prospects deserve better results. Work it out smartly.
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