Private-label coffee and tea
Private-label coffee and tea refers to products that are manufactured by one company (the manufacturer) but marketed and sold under the brand name of another company (the retailer or reseller). In this arrangement, the manufacturer produces coffee or tea products according to the specifications and branding requirements of the retailer. Private label offerings allow retailers to have exclusive products that differentiate them from competitors. They can customize the packaging, branding, and flavor profiles to align with their target market. Private-label coffee and tea provide retailers with the opportunity to establish their own brand presence and capture a share of the market without the need for extensive manufacturing facilities or expertise.
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