Curiously watching DSTv driving themselves to the edge of the cliff and wondering what in the world are they thinking? Three things will have them done in a not very long while, price, insistence on customers having dishes, cards and decoders and finally getting stuck in their ways.

Let's start with the dish decoders and cards. The question that comes to mind, is why? They do know people have fiber now? Why would I need to install a dish, run meters and meters of cable for something that does one thing? Compare that with installing fiber that brings me everything including and not limited to TV content on DSTV. The crazy thing is that they already have the website and the app like Netflix where you can watch stuff but get this, you still need a dish, decoder and card for your phone or laptop to link with your account. WTH?

As for price, the main reason anyone still subscribes to DStv premium packages is EPL and other Supersport offerings. A premium package can go upto 7k per month, But Showmax for example is offering the same for about 1,200/- a month. Others pay for Comedy Central and documentary channels but all those clips are on YouTube now. They are in bits and pieces but instead of forking over 7k a month, I'd rather watch the bits and then piece them together in my head. Again, what are you doing people?

Biasharas get stuck in their ways selling their trusted products that times go by things change and they do not even realise it. I know maybe DSTv might be struggling with accepting that the age of satellite TV is past its better days, coupled with the fact that their name is literally Satellite TV but it is the reality now. "This is the way we've always done things around here" mentality is dangerous. Hata Zuku walikuja na hizo madish za TV na sasa wanauza faiba. I am not predicting doom but, adapt or die they say.