I’ve read a lot about user personas, but this article does a great job of explaining why they actually matter and how to create ones that aren’t just vague stereotypes. The emphasis on research and real data stood out to me—so many teams skip this and end up designing for a fictional ‘average’ user. The examples https://clay.global/blog/ux-guide/user-personas make it really easy to see how personas impact design decisions. Great read!
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