Facts and figures: How Beijing 2022 is transforming winter sport in China
Release Date: 04 February 2022
Facts and figures: How Beijing 2022 is transforming winter sport in China
04 Feb 2022 - Hosting the Olympic and Paralympic Winter Games Beijing 2022 spurred the ambitious target to attract more than 300 million people across China to snow and ice activities, bringing healthier lifestyles to China’s citizens and many opportunities for local and regional development.
A plan was put forward to boost investment in winter sports infrastructure, equipment manufacturing, tourism and winter sports education. By January 2022, the target figure had already been smashed, with over 346 million Chinese people engaging in winter sport since 2015, according to the National Bureau of Statistics of China.
Below are some facts and figures on how this was achieved.
Engaging the young generation
As the physical and mental health benefits of sport are widely recognised, organisers put an emphasis on reaching out to